The start of 2016 comes with numerous expectations in the digital marketing sphere, giving marketers a sneak peek into what it will take to stay competitive. Based on the trends of the last several years and expert predictions for the future, web-based marketing will continue its sky-high trajectory and those who aren't up to the challenge are at risk of falling behind. If you haven't taken the time to adjust your marketing strategies, the clock is ticking. Here's what to expect over the next 11 months.

One of the biggest topics among many web developers and small business owners these days are the accessibility of websites on various wireless devices (i.e. iPhone, Android and tablet). So, what’s really the difference between building a mobile design and a responsive design?

More and more people are purchasing mobile devices than ever before. Experts predict that mobile sales in the U.S. are going to reach $31 billion by 2015, according to Mashable. If your website isn’t well optimized for mobile, you could lose potential leads and sales.

Although the countdown to Christmas has already begun, it doesn’t mean that the holiday shopping season ends on December 25^th. If you own an e-commerce business or an e-store, the holiday season goes well into January.

Measuring your online marketing return on investment is crucial. Last month’s SEO campaign may deliver results next month, the next six months or even longer – it’s so unpredictable. It’s imperative for business owners to know exactly where to invest their marketing dollars.

Many people have a common belief that a website’s design doesn’t have to be great. In their eyes, all it takes is a great product or service to persuade people to buy.  Some people fail to realize that a “great” website design will set them apart from the competition.

In today’s mobile environment, mobile web development is no longer an option. Websites that haven’t been optimize for mobile browsing are extremely difficult to read and navigate. Let’s face it, a website that hasn’t been optimized often experiences a much higher bounce rate than websites that are optimized.