How's Your 2016 Digital Marketing Going So Far?

The start of 2016 comes with numerous expectations in the digital marketing sphere, giving marketers a sneak peek into what it will take to stay competitive. Based on the trends of the last several years and expert predictions for the future, web-based marketing will continue its sky-high trajectory and those who aren't up to the challenge are at risk of falling behind. If you haven't taken the time to adjust your marketing strategies, the clock is ticking. Here's what to expect over the next 11 months.

Good vs. Great Website Design

Many people have a common belief that a website’s design doesn’t have to be great. In their eyes, all it takes is a great product or service to persuade people to buy.  Some people fail to realize that a “great” website design will set them apart from the competition.