Good vs. Great Website Design


Many people have a common belief that a website’s design doesn’t have to be great. In their eyes, all it takes is a great product or service to persuade people to buy. Some people fail to realize that a “great” website design will set them apart from the competition. Contrary to popular belief, a company is judged by the design of its website. In this article, we’re going to share a few effective ways to improve your website design so it goes from good to great.

A great website design includes:

  • A well written "About" or "Who We Are" page. It should clearly explain what you do.

  • Unified brand identity. Should include a well-designed logo, Favicon and Icon.

  • An easy to remember domain name. The domain name should be clearly associated with your brand. It should be a name that your audience will easily remember. The easier people can pronounce your brand, the easier it will be spread through word-of-mouth.

    Stay away from complicated names. For example: ‘’ is much more memorable than ‘’.

  • A memorable and consistent brand. Consistency is the key to getting your audience to remember your brand. To accomplish this, make sure you keep your colors consistent throughout your website.

  • A clear value proposition. When a visitor lands on your website, they should instantly know what your website is about. It only takes a visitor less than 7 seconds to decide whether or not he/she wants to remain on a website.

  • Uses the "right" tone of voice. Make sure the language you use supports the personality of your website. For example, if you’re designing a website for people in the academic field, you're going to use a more formal tone. However, if you’re building an entertainment website for people who are pop culture fans, you're going to use a more fun and casual tone.

These are just a handful of web design tips. We could go on and on about building a great website. If you want to create a website that will captivate your audience and set you apart from the competition, contact us today or call: 866.213.2352.

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