Your print marketing materials are the only remnants of your company that are left behind after a meeting. Make sure that they pass the test.
Cluttered print designs can be disorienting, confusing, and can create a real disconnect between your brand's value proposition and your target audience.
Regardless of the platform, when it comes to graphic design, simplicity is essential.
Clean, elegant layouts with concise messaging and effective use of white space are more likely to catch the viewer’s eye and resonate with users.
When writing copy-heavy print content, it is important to keep in mind that large blocks of copy can be overwhelming to the user and often ignored.
Breaking up copy with imagery or using bullet points and incredibly concise sentences ensures you’re your content is easy-to-read.
It’s also important to keep in mind how the font or typeface will appear to users, especially with print collateral such as business cards, and make sure your selection is an appropriate size and style.
Print design should focus on the benefits that your customer will get from your product or service and highlight the core objective of the initiative.
It’s critical to keep the messaging simple, while also making sure it directly relates to your brand’s value proposition. Whether you’re creating a business brochure design or a flyer design, the benefits you’re promoting in the print content should be obvious. Without a clear incentive (which could be your expertise, talent, or quality), the user isn’t likely to select your products or services to fulfil their needs.