Responsive Website or Mobile App?

One big misconception that many people believe is that your business must be in a certain industry in order to invest in a responsive design or mobile app development. Regardless of what industry your business falls into (retail, industrial, real estate, manufacturing, ecommerce, etc.), a responsive design and a mobile app can both add value to your business. When you offer a responsive website and the convenience of an app, it can increase your online presence, boost your traffic and increase your conversion rate.

What is a Mobile App?

If you use a Smartphone or other wireless computing device, you have more than likely downloaded a few apps. Technically, a mobile app is a software application developed for Smartphones, tablets and other wireless devices. One major advantage of having a mobile app developed is that it allows you to instantly engage with your clients on a variety of levels. For example, you can send out valuable content, marketing messages and more. The key is to make sure you provide your users with something unique and of value. Your users have come across several apps (1.3 million Android apps and 1.2 iOS apps), it’s important that your app stands out in the crowd.

What is a Responsive Website?

Remember the last time you entered a website with your Smartphone to fill out a form, make a purchase or simply check out a new website?  If it was like a smooth ride with easy navigation, that was a responsive website.  A responsive website is simply coded in way that offers an optimal viewing experience to users.

A responsive web design allows people to view your website on any device whether it’s an iPad, laptop, Desktop or a Smartphone.  Web users who attempt to view a that’s not responsive will have a difficult time navigating a website. In this case, the user will more than likely abandon the website and go elsewhere. As you can see, having a responsive website is well worth the investment. 

Should You Invest in an App or Responsive Website? 

You’ll need both – a responsive website and a mobile app. Why both?  The same people who visit your website from a Desktop will want to use your mobile app when they are on the go.  Think about it this way, building a responsive website educates your visitors about your product/services and your brand. A mobile app will increase engagement among your existing customers and potential customers.

When Does an App Make Sense?

Mobile app usage is growing in leaps and bounds while mobile web surfing is dwindling. The average user spends 2 hours and 42 minutes 'daily' on mobile devices, according to Flurry an app analytics provider.  

By 2019, mobile subscriptions will increase to 9.3 billion - 5.6 billion of these subscriptions will be Smartphones, according to a recent Ericsson Mobility Report.  Companies that fail to offer a responsive website and mobile apps will be trampled over by their competitors that offer these convenient technologies. Having a mobile app just makes sense. 

Here are a few benefits of having a responsive website:

  • Improves your SEO 
  • Increases mobile sales 
  • Increases conversions
  • Easier to maintain
  • Enhanced user experience 
  • Cost effective

Benefits of having a mobile app developed:

  • Builds loyalty
  • Increases online visibility
  • Promotes repeat business
  • Builds client relationships
  • Improves your social networking strategy
  • Easy access to your products/services

These are just a handful of benefits of having a Responsive Website and a Mobile App for your business. If you are thinking about having a responsive website built or a mobile app developed, feel free to give us a call for a consultation at: 866.213.2352.

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