You have a great products to offer customers and your website is finally complete. The only thing left on your to-do-list is to select a social media platform and you’re good to go. With so many social media platforms available today, it can be confusing to decide on the best one for your business. Obviously, the best platforms to choose are the ones that your target audience use regularly and the ones that reap the best results for business owners.
Recently, Shopify posted results from an important study on social media sites that drive home the most online sales. These platforms include: Facebook, Twitter, Pinterest, Instagram, Google+, YouTube, and etc. Facebook had the highest conversion rating (185% to be exact) for all social media ecommerce traffic. You can view more interesting statistics from this study on the Shopify website.
On today’s post, we’re going to focus on the top three sites: Facebook, Pinterest and Twitter. Here are a few tips on how improve your conversions on all three platforms:
When it comes to generating sales, Facebook advertising can be effective, if it is done the right way. Although it is a great sales tool, it’s important to realize that most people aren’t on Facebook to purchase products. In fact, no one suddenly decides to log onto any social media site with the intention to buy a product.
In order to get the most out of your return on investment, it’s important that you know who you are selling to. Then you must have a well-developed social media marketing campaign in place to help build rapport with your audience. It is also imperative that you are consistent with reaching out to people with your content daily. You will eventually gain fans who are genuinely interested in your business.
After you decide what you want to sell, and who you are selling to, choose an attractive image of your product (not your logo). Experts suggest using attention-grabbing photos with vibrant colors because they tend to attract more attention.
The next step is to create compelling copy that includes your brand name and a benefit within the title of your ad. Then include a benefit within the copy. The focus should be on what your product can do for ‘them’. Then allow your ad to run for at least 15-30 days. We suggest changing your ads at least every 1 - 2 weeks.
Captivating visual content get a lot of pins on Pinterest. Avoid using any kind of free stock photos. Make sure you use your own photos of your products. If you have no other choice than to use stock images, make sure that it’s paid stock imagery. The key is to make your images appear original and unique.
People are more likely to repin images that are compelling and unique. According to a recent study done by Curalate, they found that pins with earth tones and red hues with a full background and “very little white space” tend to get repinned more often. The more your images are pinned, the more exposure you will receive and the more potential customers you will attract.
When promoting your products on Twitter, make sure you tweet with caution. In other words, don't bombard your followers with tweets about your products and links to your website. That's considered spam. Make sure your tweets add value to your customers’ lives. Always be genuine and communicate with people the way they speak and think. This goes hand-in-hand with knowing your audience.
If you are unsure of how your ideal customer speaks and thinks, do a little research by visiting the top competitors Twitter page within your industry. Watch the types of questions your audience is asking and how the competition responds to their followers.
Lastly, make sure that your profile is filled in with a compelling bio, valid contact information and an attractive avatar. All of your social media pages (Facebook, Twitter, Pinterest, etc.) should all mirror your brand.